A fotógrafa Jamie Beck se juntou à modelo Coco Rocha pra produzir uns GIFs animados sérios pra falar de moda. Adorei o resultado!

Of course the technology to create GIFs has been around for decades but I believe its potential for both expression and impact within the fashion world has yet to be fully explored. Let me put it this way – film has been around for a century, does that mean that we’ve exhausted the possibilities? I for one am super excited to see how Jamie and others use multimedia within fashion in years to come.

Mais em > http://oh-so-coco.tumblr.com/tagged/cinemagraph

Via Tiago Dória